Quoted from Sohu

In the rapidly evolving audiovisual industry in the digital era, there is an emerging concept that is generating a lot of buzz - “future TV”. With the recent approval by the State Administration of Radio and Television (SARFT) of a number of pilot projects, including the “Beijing-Tianjin-Hebei Big Audiovisual Ecological Collaborative Innovation”, this concept will present us with a brand new audiovisual ecosystem. Let's take a closer look at how the future of TV will reshape the industry and what new opportunities and challenges it will bring.

Introduction: The Future of TV

What exactly does “Future TV” mean? Simply put, it is a future-oriented synthesis of audiovisual content, services and technologies. It is very different from the previous concept of TV, involving multiple dimensions from content production to distribution, interaction to security, all of which are injecting new vitality into the current audiovisual industry. The approval of the State Administration of Radio and Television means that this trend is accelerating.

Data Interpretation: The Latest Developments of the Three Major Operators

Against this exciting backdrop, the Q3 2024 earnings reports of the three major operators also reveal some key industry trends. According to analysis by GTV Intelligence, the three major operators have seen growth in both subscriber numbers and revenues, which is a direct reflection of the digital transformation behind Future TV. For example, China Mobile saw a 4.5% increase in subscribers, driven by fiber optic broadband and 5G, which in turn will generate more demand for high-quality audiovisual content.

Technology highlights: the convergence of 8K UHD and AIGC

We have to mention the impact of 8K UHD technology and Artificial Intelligence Generated Content (AIGC) on the audiovisual industry. With the advancement of technology, 8K UHD playback devices are becoming popular, and together with the emerging AIGC technology, it not only makes content creation more efficient, but also enables a tailored and personalized viewing experience. This innovative combination will enable users to feel a deep sense of immersion and engagement while enjoying audiovisual entertainment.

Future Outlook: New Trend of Multi-Industry Integration

From a more macro perspective, the future of TV is not just a one-man show for the audiovisual industry, but will be deeply integrated with multiple industries such as education, advertising and socializing. Imagine watching a virtual classroom in your home, sharing movie time with friends, or even getting personalized shopping recommendations in advertisements - this is not a far-fetched vision, but a reality that is rapidly approaching.

Conclusion: Seizing the Future TV Opportunity

There has never been a better time for content creators, operators and players across the chain to seize the opportunity to transform the future of TV. Innovation, collaboration and flexible responses will be the keys to success in this process. Today, the future of TV is no longer an abstract concept; it is becoming a part of our lives step by step. In this era of challenges and changes, let's look forward to the possibilities that Future TV will bring us!

Through continuous exploration and practice, the future TV will not only upgrade the entertainment experience, but may also become an important platform to connect people and create value. A deep understanding of these changes will give us a head start in the upcoming audiovisual revolution.